For Sellers

Sellers in the Boynton Beach, Delray Beach, Green Acres, Hypoluxo, Lake Worth, Lantana, Royal Palm Beach, Royal Palm Beach, and Wellington real estate markets have enough to worry about in readying their home for the market and planning their move to a new home. I will take over a huge number of tasks and details to make sure that your real estate property is properly evaluated, priced, marketed, negotiated, and carried to closing.

There are so many things to do to move to a successful sale, and I am here to advise, assist, and assure success. Let's highlight the major services required in an overview, with details at the links.

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A large house with a pool and a lake.

CMA, Comparative Market Analysis

I help my clients value their property through thorough CMA, and comparative Market Analysis reports using current listing price data and past sold comparable property sales.

Search Assistance to Understand the Market

It's important that I help you search the listings on our site to learn about currently listed similar homes in your area. Only by knowing the competition can you make improvements and set a competitive listing price.

A Marketing Plan That Works

I have perfected a marketing plan for every type of property in the Boynton Beach, Delray Beach, Green Acres, Hypoluxo, Lake Worth, Lantana, Royal Palm Beach, Royal Palm Beach, and Wellington real estate markets. Some things work better in some areas and price ranges than others. I'll show you a specific plan for your property.

Thorough and Objective Home Evaluation

I consider it my obligation to help you to thoroughly and objectively evaluate your home's condition and features to properly assess how it competes in the current market.

Proper List Pricing

A property that isn't priced well will either leave money on the table for our sellers or cause the property to linger on the market. I do thorough CMA reports to help my sellers value their properties with realistic market expectations.

Market Updates 

Markets don't just change monthly; they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes, and your price may need to be adjusted. I provide you with regular market updates to keep you in the loop.

Price Negotiations

I do the marketing and property valuation process well, and that means you'll be seeing a buyer with a contract soon. I am with you every step of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.

Inspections & Repair Negotiations

The negotiations rarely end with the price, however. Once the buyer completes their inspection and document examination processes, they often object to things discovered and request corrective action that involves expense to the seller. I'm here to work with you every step of the way and help you to keep the deal alive without "giving up the farm."

Contract to Closing Process

There are more than 50 tasks, objectives, and deliveries involved in taking a seller-side transaction from contract through a successful closing. I'm on top of all of them to make sure you leave the closing table with a check to move on with life.

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See What's on the Market!

I want my sellers to have every advantage in listing and selling their Boynton Beach real estate property. This includes early and ongoing access to properties listed in the Boynton Beach real estate market through my search page. You can watch the market daily if you want to see new listings coming on the market and those posting price reductions. You can do these searches right here on this page.

Better yet, why come back to this site every day just to search listings? Sure, I love having you here, but part of my job is to help my sellers efficiently evaluate, market, and sell their homes. The first step in this process is my custom search and alert system. Fill in the easy form on this page, and I'll set up a custom search with your property's characteristics. You will then receive automated email alerts of new matching listings and price reductions. It's easy and automatic, and you'll be on top of the market every day without doing a search!

How We Market Your Home Online

Let's cut through the hype you may be seeing as regards Internet marketing of Boynton Beach real estate. Sure, every agent worth its salt has a website. My website is better than most in presenting my seller listings to showcase them to their greatest potential. And I'm really good at all of that SEO, Search Engine Optimization stuff. That's the stuff I do on my site to get as high in search engine results as possible to get the most in search engine visitor traffic.

However, hyping up this SEO and site traffic is really ignoring the reality of the Internet and any single website's visibility, unless you're Yahoo or Google. There is no single real estate website that's likely to enjoy more than a single-digit percentage of searches performed by buyers looking for local properties. That's because there are hundreds or thousands of real estate sites, and they're all fighting for searchers, but these searchers are also using a half dozen search engines or other resources to locate real estate in our area.

Why tell you this? I want you to learn about the power of "syndication" and why I spend significant resources, time and effort on syndicating your listing information to a great many real estate websites much larger and more heavily visited than any local real estate websites. I have systems in place to have your listing on dozens of websites, including Yahoo, Trulia, Zillow, and others, and within days of your listing going live.

So, although I'm getting great search engine exposure, I'm not relying on it to be my only resource to sell your home through online marketing. Each of those sites to which I syndicate your listing will have links back to the original and complete listing on my website. It's there that I shine in marketing your Boynton Beach real estate property once I've attracted visitors from these other sites.

  • I take a full and expert suite of professional-quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high-quality images more than any other feature of real estate listings.
  • Virtual tours, when appropriate, are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. I'll work with you to produce the very best marketing approach for your property.
  • Thorough, professionally written text descriptions and very thorough information fields bring every facet of your property to the prospective buyer.
  • Once a buyer gets to my site from these many conduits, I don't just let them look and leave. I offer showings and other special information about the market and your property in exchange for their contact information. If I can get into direct contact with them, it's going to increase my chances of selling your property to them.

I get a great deal of our listing business from referrals from our satisfied sellers, so don't hesitate to let me get started in helping you today!

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A person holding keys to their new home.

How I Serve Sellers

My past seller clients in the Boynton Beach real estate markets send us new business by referral constantly. This is because they've experienced my stellar seller services package and want their friends and family to experience it as well. I realize that the value I bring to the Boynton Beach real estate selling process is in a package of services that takes a seller from an idea to sell through a very complex and detailed process and culminates in leaving the closing table with a check.

Property Evaluation 

I'm not doing our sellers a service by misleading them or letting them proceed without a thorough, honest, and objective evaluation of their property prior to pricing and going to market. Let me give you this opinion, but also ideas and strategies to improve your property in the current market environment.

Proper List Pricing

Properties listed at the right price sell fastest and put the most money into their sellers' pockets. Underpricing isn't common, but it can cost you money you really need to move on in life. Overpricing is a really bad practice that can keep a property on the market longer than necessary and end up with price reductions and lowball offers. 

Market Updates

Markets are like the weather, always changing. I'll keep you updated on market conditions and how they may call for price changes or other actions to adapt.

Price Negotiations

In good markets or slow markets, buyers are always trying to pay the lowest price or negotiate for seller concessions. I do this every day, and I'll help you to respond to offers and counteroffers unemotionally and with the very best end result.

Inspections & Repair Negotiations 

Price negotiations are only the beginning. Once a contract is in place, there are documents, disclosures and inspections to get past. Any of these items can result in further negotiations and can make or break a deal.

Contract to Closing Process

Dozens of detailed tasks, document deliveries, deadlines, inspections, and mortgage details are all in store between a price agreement, contract, and closing. I'm on every one of them and will keep your transaction organized and moving.